Saif Ohi is one among the few young directors to form a reputation for himself as a billboard creator in recent times. Especially with the advertisement of Hero, he has become quite popular.
He worked as an assistant director and casting director for about 8 years before starting his journey as a director. During this point , Saif Raza has also worked because the right-hand man director of Amitabh Raza’s ‘Ainabaji’, Mostafa Sarwar Farooqi’s ‘Dub’, and therefore the film ‘Chol Jai’ about Bangabandhu directed by female director Masuma Tani.
In this context, he said, the lifetime of media is sort of a challenge. it’s harder for those folks who come to figure as directors after working as assistant directors for seven or eight years. so as to survive within the crowd of latest directors, even as many new production houses need to do something which will set their work aside from everyone else. The difference in work from that effort has made me different from everyone else.
In 2016, Saif Ohi created a billboard for the primary ‘Keep Shining Girls’ under the banner of JNH Bangladesh, which produced a symbol skin, which was discussed during a very short time. This feminist work got a million views in only one week on social media Facebook. He has not looked back since then.
In 2019, Ohi crossed the borders of the country and created advertisements for the whole lifestyle in India. He finished shooting the ad in Darjeeling together with SK Movies. additionally , his advertisements for fresh soyabean oil and Hero Splendor bikes became very fashionable .
In addition to advertising, the director wants to specialise in dramas, movies or web series within the future.
In this context, he said, i will be able to start performing on the Wave series very soon. i’m also performing on scripts for a few plays.
Saif Ohi was specially awarded for Sara’s advertisement at the Calcutta Hotmela festival .